Absolut
Mix your Neighbourhood
A campaign celebrating the uniqueness of Canada's neighbourhoods, from Mile End to Ossington, through first of its kind AI generated cocktails. Rooted in Absolut's Born to Mix ethos, the idea used AI to build a deeper connection between the brand and the people and places that shape it.
Advertising
Experience
AI
We spoke to locals and bartenders across Toronto, Montreal, Vancouver and Calgary to identify the "ingredients" that made each neighbourhood unique, then fed those traits into an AI platform to generate cocktail artworks, portraits of each neighbourhood in drink form.
Absolut then worked with real bartenders to turn those AI-generated artworks into actual cocktail and mocktail recipes, so people could literally "drink their neighbourhood".
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